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MOHAMMAD EKO FITRIANTO

Manajemen

NIDN/NIDK : 0013078306

Asisten Ahli

MOHAMMAD EKO FITRIANTO

Manajemen

NIDN/NIDK : 0013078306

Asisten Ahli

H-INDEX

WoS H-Index :

Scopus H-Index : 0

Google H-Index : 4

H-INDEX

WoS H-Index :

Scopus H-Index : 0

Google H-Index : 4

GS Documents

Source by Sinta Kemenristek

Total : 20

Peran celebrity endorser dalam membentuk perceive value dan purchasing intention
Jurnal Manajemen dan Bisnis Sriwijaya 13 (3), 359-376, 2015
I Daud, ME Fitrianto
Citation : 19
Year : 2015
Brand Ambassador Performance and the Effect to Consumer Decision Using VisCAP Model on Online Marketplace in Indonesia
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS 4 (1), 21-30, 2020
EM Fitrianto, nofiawaty, iisnawati
Citation : 19
Year : 2020
ANALISA SIKAP TERHADAP ELEMEN EKUITAS MEREK SERTA PENGARUHNYA TERHADAP KEPUTUSAN KONSUMEN PADA NASABAH PT. BANK PEMBANGUNAN DAERAH SUMATERA SELATAN DI KOTA PALEMBANG
Sriwijaya University, 2006
M FITRIANTO, M Mahyunar, N Nofiawaty
Citation : 4
Year : 2006
Tema Humor Pada Iklan Serta Pengaruhnya Terhadap Pemahaman Pesan Iklan dan Buying Readiness Stages
Jurnal Manajemen Dan Bisnis Sriwijaya 15 (2), 127-137, 2017
D Yunita, E Fitrianto
Citation : 4
Year : 2017
Comparing the Determining Factor on Consumer Visits at Convenience Store in Palembang
THE 1st INTERNATIONAL CONFERENCE ON SOCIAL & POLITICAL DEVELOPMENT 1 …, 2017
E Fitrianto, I Daud
Citation : 2
Year : 2017
Perbandingan Pengaruh Peran Endorser Terhadap Persepsi Nilai dan Maksud Beli Antara Celebrity Endorser dan Created Spokesperson

E Fitrianto, D Natalisa
Citation : 2
Year : 2016
Types of Endorsers and its Effect on Consumer Behavior of Convenience Goods (Case study: Student in Palembang, Indonesia)
Jurnal Manajemen Dan Bisnis Sriwijaya 15 (4), 197-207, 2017
E Fitrianto, I Daud, W Nailis
Citation : 2
Year : 2017
Brand Positioning pada Hypermarket di Kota Palembang
Jurnal Manajemen dan Bisnis Sriwijaya 14 (4), 499-514, 2016
E Fitrianto, N Ahmad, I Daud
Citation : 1
Year : 2016
The Segmentation of Facebook Users in Palembang? Indonesia
Cambridge Conference Business & Economics, 2014
D Natalisa, ES Margianti, W Nailis, E Fitrianto
Citation : 1
Year : 2014
The segmentation of facebook users in Palembang–Indonesia
Cambridge Conference Business & Economics
D Natalisa, ES Margianti, W Nailis, E Fitrianto
Citation : 1
Year : 2014